The Curious Gamers Articles

Posted on 7th September 2014 by Wiggin

Gearbox & Sega regarding the Aliens: Colonial Marines lawsuit

Recently the court battle between Gearbox Software and Sega has gotten more intense. Back in July Gearbox claimed they had nothing to do with Aliens: Colonial Marines marketing and it was all in the hands of Sega. As of September 2nd Sega claimed that Gearbox was and equal participant in the marketing and promotional material for Colonial Marines.

After reading through the emails between Gearbox and Sega, it is clear that both companies clearly were in communication with each other regarding the promotional material and what information they wanted to release to the public. The emails also suggest that Sega was upset with what the CEO of Gearbox Randy Pitchford was saying during panels prior to the games release. In an email from Matt Eyre “Effectively – it's Randy doing whatever the f*ck he likes. Apparently he did it twice on BL2 also,again, against all plans and despite the fact they asked him not to. I think our best result here is that we have no more panel sessions...” indicating that Pichford may have exaggerated the contents of the game. Even though Sega settled the lawsuit for $1.25 million Gearbox declined responsibility thus allowing litigation to continue against the company. Filings also indicate that “Gearbox cannot simply disassociate itself from these statements and actions”. It will be interesting to see what Gearbox has to say in response to these emails presented on September 2nd because there is clear evidence that they knew about the pre-release trailers and the way the game was being marketed. We will have to wait until October 29th for the next hearing.